Can an artist agency help your career?
In this week鈥檚 interview, we talk to illustration agency owner, Anna Goodson.
Since setting up in 1996 with a tiny budget, no clients (but stacks of ambition), Anna Goodson Illustration Agency has now grown to be one of Canada and North America鈥檚 most respected creative houses.
And, over the years, she鈥檚 helped artists go from obscurity into the pages of The New Yorker and the homes of famous pop stars.
So, is getting an agent the right move for you as an artist? Check out this week鈥檚 interview to find out…
How an Artist Agency can Help Your Career
鈥淚 think what鈥檚 really important is to work on a style that makes you happy. I think you have to create artwork or work in a style that you get really excited about.鈥滭/p>
~ Anna Goodson.
Introduction and Overview
Your host, Mitch Bowler, introduces today鈥檚 guest, Anna Goodson, owner of the Anna Goodson Illustration Agency.
She talks about how her background in advertising and fashion photography eventually led her to set up her own illustration agency back in 1996. Find out why it鈥檚 been one hell of a ride in this chapter…
What was Anna鈥檚 Breakthrough Moment?
When Anna started her agency, the internet was still in its infancy and social media hadn鈥檛 even been invented yet.
So how did she break through and make a name for herself in the hugely competitive world of creative agencies?
In this section, you鈥檒l hear how she went from being told 鈥榶ou鈥檒l never make it鈥 to selling artwork to the legendary pop star, Prince.
What Does Anna Look for in an Artist’s Work?
The Anna Goodson Illustration Agency represents artists from all over the world with a wide range of styles.
So how does she choose artists to work with?
In this chapter, you鈥檒l hear how to make an impact when reaching out to an artist agency…and how to invest in your own career as a professional artist.
What Should Your Vision be as an Artist?
Many aspiring artists have a vision of where they鈥檇 like to be, but they often don鈥檛 know how to go about getting there.
In this section, Anna reveals the importance of having a realistic, attainable vision and the steps you need to start taking to reach this goal.
How Has The Internet Changed Things for Artists?
The development of the internet and social media has brought about all kinds of changes, but how do these relate to artists?
In this chapter, Anna talks about going from competing as an agency on a local scale to a worldwide one, but reveals why the traditional values of hard work, dedication, and passion for your craft are just as important today as they ever were.
How Should You Approach an Artist Agency?
Ready to reach out to an agent to help promote your art to a wider audience and get more clients?
In this final part of today鈥檚 interview, Anna reveals the key mistakes to avoid when approaching an illustration agency, and why developing your own style should always be a deeply personal choice.
Mitch wraps up today鈥檚 interview with Anna Goodson and lets you know where to find out more about her illustration agency.
We hope this week’s聽interview with Anna Goodson has helped you decide if working with an artist agency is right for you.
What’s your own experience of working with others to help promote your art?
Tell us about it in the comments section below – we’d love to hear from you!
People on this Episode:
Links From聽This Episode:
- Anna Goodson Illustration Agency Website
- Anna Goodson Illustration on Facebook
- Anna Goodson on LinkedIn
- Anna Goodson on Pinterest
- Anna Goodson on Instagram
Thanks for listening to our show! We鈥檒l be back next Wednesday morning 8AM EST.